Customer-Loyalty Programs Offer Potential, Challenges Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Test Campaign Sets Up Launch for Stupendous Redirects Closing the Gap As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers. Modeling Coupon Values for Ready-to-Eat Breakfast Cereals Examining the factors that influence coupon face values Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers New Loyalty Program Offers S&H Points The Future? One-to-One, According to Peppers Taking Stock of Supermarket Retail Performance Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category," Klever-Kart Guides Consumers In-Store First Previous 553 554 555 556 557 Next Last
