Tic Tac Offers 'Incredible' Merchandising Program Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs Customer-Loyalty Programs Offer Potential, Challenges Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Test Campaign Sets Up Launch for Stupendous Redirects Modeling Coupon Values for Ready-to-Eat Breakfast Cereals Examining the factors that influence coupon face values Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers Closing the Gap As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers. New Loyalty Program Offers S&H Points The Future? One-to-One, According to Peppers First Previous 553 554 555 556 557 Next Last
