The Wal-Mart Philosophy Bob Connolly discusses the chain's marketing strategy The Axe House Party A case study from the Promotion Marketing Association's 2004 Reggie Awards Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections Tesco TV Lifts Sales 10% for Brands, Agency Says Song in the City A case study from the Promotion Marketing Association's 2004 Reggie Awards Retail TV Network Improves Consumer Perceptions of Mall, Study Finds Dove Beauty Bar at Wal-Mart A case study from the Promotion Marketing Association's 2004 Reggie Awards In-Store Broadcasting Overview A look at the marketplace for retail TV and radio AT&T 'American Idol 2' Sponsorship Activation A case study from the Promotion Marketing Association's 2004 Reggie Awards Sylvania's Color-Coded Merchandising Lights Way for Consumers First Previous 209 210 211 212 213 Next Last
