Video Advertising in Malls Increases Ad Recall and Purchase Intent, Study Finds Your Ad -- and Product -- Here The Wal-Mart Philosophy Bob Connolly discusses the chain's marketing strategy Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections The Axe House Party A case study from the Promotion Marketing Association's 2004 Reggie Awards Tesco TV Lifts Sales 10% for Brands, Agency Says Retail TV Network Improves Consumer Perceptions of Mall, Study Finds Dove Beauty Bar at Wal-Mart A case study from the Promotion Marketing Association's 2004 Reggie Awards Song in the City A case study from the Promotion Marketing Association's 2004 Reggie Awards In-Store Broadcasting Overview A look at the marketplace for retail TV and radio First Previous 209 210 211 212 213 Next Last