Report: How Brands Should Allocate Media Budgets Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers. Amazon, Walmart Talk Next-Gen Retail at NielsenIQ Consumer 360 From Progressive Grocer, May 18: Ulta Beauty Launches Retail Media Network From Chain Store Age, May 20: Volta Media Network Expands Place-Based Targeting The new Store Next Door offering allows advertisers to target high-propensity customers using nearly 40 store categories. Brand Marketers, Take Our Retail Media Survey Walmart Canada Adds New Channel to In-Store Advertising Mix From Chain Store Age, April 26: Survey: ROAS Most Important Performance Indicator to CPG Marketers Roku Launches Clean Room for Advertisers, Agencies Reckitt Scales Amazon Sales With Sponsored Products Hall of Fame Profile: Marissa Jarratt First Previous 39 40 41 42 43 Next Last
