CPG

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

The brand enters a new category after its incubator develops plant-based jerky treats for dogs.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

The interactive virtual storefront offers consumers another way to experience Lindt chocolate during the holidays.

Glanbia Performance Nutrition’s SlimFast gave Walmart an exclusive launch window for a line of intermittent fasting products that launched in September.

The iced tea brand's airport lounge offers chic seating with Pure Leaf-inspired decor, surroundings and activities during the busy holiday season.

The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.

The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.