CPG

Path to Purchase Institute members have access to a full recap of all the presentations at the Retail Media Summit, which took place June 28-30 in Chicago.

Kimberly-Clark’s Huggies partnered with Meijer last month to reprise a campaign supporting Hand to Hold, a nonprofit that provides mental health support to parents with babies in Neonatal Intensive Care Units.

CitrusAd’s API attracts retailer partners and enables brands and agencies to manage national retail media campaigns from a single source.

Unilever has partnered with actor and writer Mindy Kaling to create a self-care focused limited-edition collection for its Walmart-exclusive Find Your Happy Place line.

The new in-flight Verified Purchase Optimization solution helps CPGs deliver digital ads based on an individual’s purchase cycle.

Kraft Heinz and Pilot Flying J will mark the micro-holiday on July 20 with a summer-themed promotion including in-store freebies and special appearances of Oscar Mayer's hot dog on wheels.

The Path to Purchase Institute chats with Epsilon SVP Dan Perez about the impact of inflation, changing consumer behavior and how CPGs can benefit from verified purchase optimization.

General Mills’ Totino’s recently wrapped an account-specific sweepstakes at Walmart that supported the brand's desired positioning as the official snack of gaming.

Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023.

Company's director of cultural and inclusive marketing recently discussed why and how the manufacturer launched its campaign focused on bicultural Latina moms in its Social K blog.