Pooped? New P-O-P Says 'Up Your Gas!' Supermarkets Challenge Marketers to Produce the Best, Work as a Team Freeman Cosmetic Intros Salon-Quality Foot Treatment Kraft Adds Trays to Existing Kool-Aid Spinner Racks ATM Machines Expand Coupons to Packaged-Goods Marketers Planters Life-Savers Launches Major Cross-Trade Display Effort Consumer Behavior Study Measures Promotion Effectiveness Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers P-O-P Research Unveiled at Marketplace '94 Miller Brands Score With Super Bowl P-O-P First Previous 544 545 546 547 548 Next Last
