Pringles: Can't Stop Selling 'Em Keeping Control of Creative and Costs Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end Advertising Strategies to Increase Usage Frequency Commitment to P-O-P Rejuvenates Michelob Survey Indicates Use of Outside Merchandising Services will Grow Delicious Hopes to Replay Memories With Jukebox Display The Co-Marketing Paradox A past look at the unresolved future of retail marketing Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. Nestle Goes for the Gold With 'Pocahontas' Candy Bars Chesapeake Display Creates Unique Units McCormick Displays Speed Sales of Spiced Cider Drink Mixes First Previous 543 544 545 546 547 Next Last
