A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions M&M/Mars' Receives Gold Effie for Crispy M&M's Product Launch Pokemon Craze Hits Kellogg Colgate Displays to Convert Manual Toothbrush Users Jell-O "Easter" Promotion Wins Bronze Effie Dead Roach Walking BIC Enters Category with High-End Displays Comparison Methods for Identifying Heavy Users Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. Squirt and Sunkist Make a Summer Splash Attention: Beach Boys and Sun Bunnies First Previous 546 547 548 549 550 Next Last
