P-O-P Options Overflow In Beverage Category With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels Reynolds Metals Introduces Corrugated Shipper Miller Scouts Team with P-O-P Jack In The Box Promotes Casper Ghost Train Country Pride Teams with NASCAR to Help Speed Profits Mott's Teams with Rugrats for Promotion Nabisco Biscuit Expands on Cool School Bus Program Keebler: A Hollow Tree With Strong Roots History and Successful Distribution Keep Keebler Firmly Planted in P-O-P and Merchandising. Kraft Adds Levels To Category Management Personal Approach Pays Off For Kraft, Hy-Vee First Previous 536 537 538 539 540 Next Last