Jacob's Creek Spices Up Retail With Promo Crunch Time Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend. ConAgra's 'Talking Tub' Acts as Parkay Salesman on Dairy Case Shelves Audio displays tout the "Find the Talking Tub" consumer instant-win game. Kellogg Sweepstakes Reunites Hispanic Families Scooby-Doo Makes Retail Splash Minute Maid targets families and tweens with two Scooby-Doo promotions ConAgra Updates Andy Capp Packaging, Displays Sun-Rype Secures Display Space in Produce Department SoBe Lizard Slinks Into Carbonated Territory Graphics and cooler barrels aim to boost impulse sales in c-stores. Liquid Assets Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs. Antecedents of Private Label Attitude and Consumers' Promotion Attitude: Similarities and Differences An abstract from the Journal of Retailing (Volume 78, Issue 2) First Previous 535 536 537 538 539 Next Last
