Snacking P-O-P As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find. Modeling Coupon Values for Ready-to-Eat Breakfast Cereals Examining the factors that influence coupon face values A 'Rush' to Market SoBe Challenges Beverage Competition With New Energy Drink and Displays Unilever Repositions Salon Selectives Masses of Merchandisers 'Energize' Launch Display Helps Moves Supplement to Retail A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions M&M/Mars' Receives Gold Effie for Crispy M&M's Product Launch Pokemon Craze Hits Kellogg Colgate Displays to Convert Manual Toothbrush Users First Previous 539 540 541 542 543 Next Last
