CPG

With the acquisition of Dart Innovations, Quad will enable CPGs to deliver relevant promotions, share key product information and point to adjacent product options in stores.

At launch inside 250 warehouses in March 2023, the product was stocked on pallet displays near the entrance alongside product from a rival.

This year's inductees are executives from CVS Health, Mattel and Treasury Wine Estates.

Procter & Gamble’s Native launched a limited-edition collection of personal-care products in December inspired by Girl Scout Cookies exclusively at Target.

Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency.

From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.

The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.

An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.