CPG

A case study from the Promotion Marketing Association's 2009 Reggie Awards

Channel could seize opportunity to keep its growing upper- and middle-class shoppers with smarter in-store strategies

Research, including virtual shopping, helped inform the new look

Every shopper segment is looking for value in today's economy, prompting retailers to accelerate plans for their private labels.

"The balance of power has tipped. Retailers know it. Manufacturers accept it. Both expect the trend to continue."

Here endeth the lesson.

Purex 3-in-1 laundry sheets underwent five years of research