CPG

"The balance of power has tipped. Retailers know it. Manufacturers accept it. Both expect the trend to continue."

Here endeth the lesson.

Purex 3-in-1 laundry sheets underwent five years of research

Channel could seize opportunity to keep its growing upper- and middle-class shoppers with smarter in-store strategies

Research, including virtual shopping, helped inform the new look

Seven “simple” questions clear the path to innovation and growth.