SymphonyIRI's Times & Trends: "The Next Generation of Shopper Marketing" Unconscious Reasoning FSI Report: July 11, 2010 Kroger, P&G Return to Digital Coupons Case Study: 'Splenda & Fresh Berries' Campaign Case Study: Pedigree 'Crazy Pet Owners' Digital Campaign P&G brandSaver: July 4, 2010 Trading Down & Drinking Up Wine and spirits categories are seeing moderate growth while adjusting to trends of consumers trading down and doing more home entertaining. Making Sense of SKU Rationalization It's not going anywhere, but proper SKU analysis and better collaboration are keys to doing it right Brand Loyalty Declines in Once 'Safe' Categories First Previous 346 347 348 349 350 Next Last
