FSI Report: Dec. 13, 2009 A Lasting Impact Online Advertising Effectiveness Study finds that Internet advertising has a leg up on TV when it comes to driving packaged goods sales at retail. FSI Report: Dec. 6, 2009 P&G's brandSaver Plans a 'Beautiful' Holiday Vaseline Launch Relies on Sampling Power Wing Design Goes Online Sample power wing displays created online Branding on the Belt System prints ads directly onto checkout conveyor belts Held Accountable CPGs rely more on third-party companies to execute programs -- and prove they did them right Packaging Embeds Scent Aromatic packaging mimics favorite fragrances First Previous 345 346 347 348 349 Next Last
