From the Web to the Store Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase IRI, comScore Measure Online Ad Impact Minute Maid Gets New Look Worldwide Coca-Cola redesigns all juice brands across 145 countries to have a more unified portfolio What Do You Want to Know? Methods can be debated, but research starts with addressing what a brand wants to discover Iams Promotes Inner Beauty 'All You' at Walmart: January 2010 FSI Report: Jan. 24, 2010 P&G brandSaver Solutions: January 2010 FSI Report: Jan. 17, 2010 Course Correction: Does the Notion of Shopper Marketing Need a Reset? Brand marketers need to relearn their discipline to succeed at retail, according to RockTenn Merchandising Displays CMO Jon Kramer First Previous 342 343 344 345 346 Next Last
