'The Hub': The DNA of ROI By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives. Kmart Cleans Up for Fall P&G's brandSaver Balances a Budget Campbell's Thinks Inside the Box 'The Hub': Kimberly-Clark at Retail A conversation with Hedy Lukas, vice president of integrated marketing, Kimberly-Clark. 'The Hub': Shopper Structure Where you put shopper marketing will seal your success ... or failure. 'The Hub': The Missing Link Everybody is talking about "retail as media" -- but sometimes I wonder how many people really believe in it. FSI Report: Sept. 21, 2008 'The Hub': Winning in Store A conversation with Tracy VanBibber, senior vp of sales, The Dial Corporation 'The Hub': Lost & Found As retailers find their own brand identities, will manufacturers lose theirs? P&G Flirts with Fashion FSI Report: Sept. 14, 2008 First Previous 328 329 330 331 332 Next Last
