Case Study: 'Splenda & Fresh Berries' Campaign Case Study: Pedigree 'Crazy Pet Owners' Digital Campaign P&G brandSaver: July 4, 2010 Brand Loyalty Declines in Once 'Safe' Categories Bringing Packaging Into Focus More companies are starting to look at packaging through the lens of shopper marketing A Booming Opportunity Older Baby Boomers are the largest, most lucrative -- yet often underserved -- demographic FSI Report: June 27, 2010 Trading Down & Drinking Up Wine and spirits categories are seeing moderate growth while adjusting to trends of consumers trading down and doing more home entertaining. Making Sense of SKU Rationalization It's not going anywhere, but proper SKU analysis and better collaboration are keys to doing it right Reduce SKUs and Lose Shoppers First Previous 330 331 332 333 334 Next Last
