Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? Category Management: The Ultimate Relationship? Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too. Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. IDV North America Offers Five-Tiered Floorstand Amurol Displays Alert Consumers to New Gum Europe's V6 Dental Gum Hits U.S. Nabisco Aisle Architecture Program to Increase Traffic Nabisco's Cookie and Cracker Section Gets a Facelift Move Over Godzilla -- Here Come the Hooper's Hooch Lemons! One Taste and You're Hooched, Dude ... Brown & Williamson Offers Panoramic Merchandising System Field Friendly: Barton Beers Ltd. Barton Beers discovered P-O-P's secret for success: listening to customers Santa Fe Natural Tobacco Introduces Wood Displays First Previous 378 379 380 381 382 Next Last
