Marketing to Generation X Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Vital Living Merchandises Water-Testing Kits Customer-Loyalty Programs Offer Potential, Challenges Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs Pass & Seymour Display Demonstrates Retractable Extension Cords Dahlgren Draws Attention to Product Attributes Dahlgren Footwear launches new displays and packaging to highlight the company's first-time use of alpaca in its technical socks. Test Campaign Sets Up Launch for Stupendous Redirects Simplifying and Organizing with P-O-P The need for consistency, simplicity and durability in merchandising is leading hardware stores and home centers to rely on vendors more for display maintenance, replenishment and inventory advice. Perceptions and Realities of Male Shopping Behavior An abstract from the Journal of Retailing, Volume 77, Issue 1 First Previous 1279 1280 1281 1282 1283 Next Last
