Consumer Electronics

Virtual 3D worlds built for branding and entertainment are increasingly giving way to true commerce experiences. Here’s what marketers need to know.

Recent retail news include Best Buy giving its loyalty program a facelift, and Ace Hardware acquiring new service brands.

Recent retail news includes Walmart targeting new moms and Amazon doubling down on pets; meanwhile Instacart is offering an Ads Academy that allows brands to make the most of the platform's capabilities.

Select Best Buy locations will offer a dedicated brand experience, including dynamic videos, educational information and the ability to see, touch and try on a variety of Oura smart rings.

Recent retail news includes Walmart improving its paint assortment and Sam's Club celebrating a milestone anniversary.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The retailer's outdoor furniture brand grows its footprint by opening 11 additional dedicated stores in major U.S. cities.

Recent retail news includes two retailers' foray into the metaverse and NFT space, plus a discount grocer rolls out a limited-edition clothing line.

The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.

Recent retail news includes personalization advancements, some home improvement remodeling and one retailer's plans to tap Open AI, creator of ChatGPT.