Consumer Analytics

Research from LiveIntent also determined that 96% of marketers deem first-party data vital to advertising, especially in light of Google's pending third-party cookie changes.

The retailer's grocery chains are piloting Swiftly's Alcohol Cashback program within their respective mobile apps, allowing shoppers to receive a rebate within hours via PayPal or Venmo.

As retail media continues to grow, industry stakeholders work to standardize measurement.

​​​​​​​Our proprietary research digs into what agency professionals — and their CPG clients — really think about retail media.

What commerce marketers should know about artificial intelligence now — and how you can immerse yourself and move forward while the playing field is still level.

​​​​​​​The Unilever brand teams up with diverse creatives for an extended campaign.

Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.

​​​​​​​Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.

Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Long-term and short-term trends indicate stronger consumer demand over the past six months, particularly in retail media and paid search, according to quarterly research from Skai.