Consumer Analytics

What commerce marketers should know about artificial intelligence now — and how you can immerse yourself and move forward while the playing field is still level.

​​​​​​​The Unilever brand teams up with diverse creatives for an extended campaign.

Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.

​​​​​​​Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.

Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Long-term and short-term trends indicate stronger consumer demand over the past six months, particularly in retail media and paid search, according to quarterly research from Skai.

The network combines Foodland’s privacy-protected, first-party data and CitrusAd’s relevancy algorithm.

The partnership leverages Acosta's analytics, in-store data and merchandising solutions as well as Pensa’s AI-powered shelf intelligence to provide CPGs and retailers an actual view of shelf inventory.

P2PI chats with CVS Media Exchange and Criteo about measurement standardization and advice for brands looking to invest more in the space.

Here's how brands can leverage this emerging opportunity at brick-and-mortar sites.