Automotive P-O-P Gets Sophisticated In their drive to educate buyers, marketers of aftermarket products and new cars recognize the need for a consumer-friendly approach. Winn-Dixie Test Drives Loyalty with AAA Alliance Lactaid Drives Hispanic Effort into Supermarkets Abstract: "Objects, Decision Considerations, and Self-Image in Men's and Women's Impulse Purchases" Abstract: "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data" "A Model of In-Store Consumer Decision-Making" To Your Health! Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions. Best Practices: Retailers and Consumer Research Retail Out of Stocks "A Worldwide Examination of Extent, Causes, and Consumer Responses" Using Research to Guide P-O-P Decisions Using research to guide, assess and improve in-store marketing First Previous 195 196 197 198 199 Next Last
