Abstract: "Objects, Decision Considerations, and Self-Image in Men's and Women's Impulse Purchases" "A Model of In-Store Consumer Decision-Making" To Your Health! Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions. Best Practices: Retailers and Consumer Research Retail Out of Stocks "A Worldwide Examination of Extent, Causes, and Consumer Responses" Using Research to Guide P-O-P Decisions Using research to guide, assess and improve in-store marketing Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections Sara Lee Lovable Perfect Fit Tour A case study from the Promotion Marketing Association's 2004 Reggie Awards Nescafe Ice Java Launch A case study from the Promotion Marketing Association's 2004 Reggie Awards P&G 'Awareness is Love' Campaign A case study from the Promotion Marketing Association's 2004 Reggie Awards First Previous 195 196 197 198 199 Next Last
