Shell Emphasizes 'Curb Appeal' for Gasoline P-O-P 2004 P-O-P Trends Report Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy. Sbarro, Pepsi Ring Up Sales With Promo Shaw's Ties to New England Events Taking a New View of Category Management Looking Beyond Sales Data to Find Merchandising Insight ACNielsen Dollar Store Study Shopper Growth Coming From All Income Segments Schadenfreude, Morley Safer & P-O-P The Legend of P-O-P RFID as Behavioral Research Tool Merchant Mechanics believes the new technology creates endless possibilities for in in-store observational research. Consumer Purchase Observations Consumer attitudes about shopping in the supermarket, drug and mass channels First Previous 197 198 199 200 201 Next Last