Cosmetics Brands Focus on Ethnic Marketing Custom products for black and Hispanic women, and for style-conscious men, share the spotlight as cosmetics marketers continue to target niche markets. Measuring & Enhancing Shelf Visibility Cherry Picking: The Weapon of Choice for Price-Conscious Consumers Ads on CompUSA TV Network Boost Sales 29% in Tests Newspaper Merchandising in Supermarkets Case studies from the Newspaper Association of America's Single-Copy Merchandiser of the Year Awards Privacy Rights Clearinghouse v. Albertsons Inc. Automotive P-O-P Gets Sophisticated In their drive to educate buyers, marketers of aftermarket products and new cars recognize the need for a consumer-friendly approach. Winn-Dixie Test Drives Loyalty with AAA Alliance Lactaid Drives Hispanic Effort into Supermarkets Abstract: "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data" First Previous 194 195 196 197 198 Next Last