Collaboration

Using a handful of vendors to supply all work keeps competition alive, cuts work, if right group is found

Some marketers are creating exclusive partnerships with vendors, but some are hesitant about commitment

How long it takes to make each component plays a key role in how fast the display can be in the store

Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end

Marketers, producers responding to shifting business environment