Collaboration

The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well.

Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback.

As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix?

Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too.

Charges of bid-rigging are still sending shockwaves throughout the P-O-P industry. How to avoid an unpleasant visit from the Feds.