Collaboration

Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency.

Recent retail news includes Walmart and Circle K revealing 2024 expansion plans.

The Co-op Media Network combines the retailer’s in-house team with its long-term agency partner, Threefold.

Created in partnership with LiveRamp, PF Media Network connects agencies, CPG brands and media buyers with the gym’s U.S. members via in-club and digital ads.

Building on its initiative that added fresh produce to 5,000 stores, the discount chain is expanding a pilot that enhances perishable forecasting and ordering at these locations.

Boston-based Allen & Gerritsen will lead the grocer's brand and multi-channel creative strategies and execution across its assets.

The small-format consumer electronics retailer will operate through a partnership with Best Buy Canada and telecommunications company Bell.

London-based retail media agency SMG will manage Asda's media planning and operations functions as the grocer looks to add new digital channels and "innovative propositions."

The “Prop Bites” campaign invites fans to place side bets on America’s food preferences. It includes partnerships with comedian Desus Nice and Gopuff.

The grocery giant's retail media arm has selected Capgemini as its global agency partner to streamline activation workflows and enhance campaign performance.