Collaboration

“Add to Heart" is a 23-part shoppable commercial series that will offer holiday gifting inspiration on TikTok, Roku, YouTube and the retailer's website.

GS25's second location opened a month after the first. Both are powered by retail AI startup Fainders.AI.

After debuting its retail media network in October, the U.K.-based retailer went live with sponsored digital campaigns on its website in November with Unilever and Beiersdorf first.

New in-app shopping experiences for Prime members on Instagram, Facebook and Snapchat allows them to purchase products directly on the platforms.

Best Buy kicked off a live shopping series hosted by its virtual sales experts in November in collaboration with TalkShopLive.

A new partnership with NBCUniversal allows streamers to shop products inspired by season eight of "Below Deck Mediterranean" directly from Walmart.com during ad breaks.

Apparel and accessories brand Rowing Blazers partnered with Target to launch an exclusive limited-edition collection.

The Path to Purchase Institute is proud to announce the winners of its third annual OmniShopper Awards ahead of the ceremony at P2PI LIVE & Expo.

Hayden Products’ Walmart-exclusive cosmetics brand Hard Candy launched a limited-edition makeup collection based on the “Wednesday” Netflix series at Walmart ahead of Halloween.

Recent news includes Instacart's Trade Desk alliance giving CPG partners a more precise reach, and Amazon testing a new AI feature designed to help sellers stand out.