In 2022, Sam’s Club rebranded its advertising business as the Sam’s Club Member Access Platform (MAP), charting its own course alongside other emerging retailer media platforms
Despite economic concerns, U.S. consumers are expected to spend even more on Halloween this year compared to 2023, the largest Halloween shopping season on record, according to Advantage Solutions.
Consumers are adapting purchase decisions in search of value and are shifting behavior based on financial concerns and competitive product offerings, according to Circana.
This location analytics report explores the brick-and-mortar potential of Costco's and Wawa's new retail media networks. Discover key advantages these retailers offer, the regional dominance of Costco in wholesale club visits, how Wawa's expansion can help partners reach diverse audiences, and more.
The ads, which refresh after each new product scan, are now available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks.