Canadian Tobacco Laws Create Merchandising Challenges Hall of Fame Profile: John Pender A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J. LePage's v. 3M Antitrust Case An appeals court finds that tape giant 3M abused its industry status by offering retailers bundled product discounts that were impossible for smaller competitors to match. Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. Drawing a Line in the Linoleum Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store. Taking Control of the Aisles Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles. American Spirit Celebrates 20th with Colorful Campaign Becoming Aisle Experts: A New Vision to Deliver Greater Customer Value Velcro Expands Lines, Develops New Packaging Options Epson Creates Paper Shop in N.Y. First Previous 195 196 197 198 199 Next Last
