Skechers Goes to Work New work boot line hits stores with displays and premiums Canadian Tobacco Laws Create Merchandising Challenges Hall of Fame Profile: John Pender A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J. Play Big: The Consumer Packaged Goods Imperative Excerpts from an IBM Business Consulting Services report on the state of the consumer packaged goods industry McCormick Display Drives Trial of New Seasonings LePage's v. 3M Antitrust Case An appeals court finds that tape giant 3M abused its industry status by offering retailers bundled product discounts that were impossible for smaller competitors to match. Drawing a Line in the Linoleum Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store. Taking Control of the Aisles Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles. American Spirit Celebrates 20th with Colorful Campaign Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. First Previous 195 196 197 198 199 Next Last
