Rx to OTC = P-O-P As dozens of prescription drugs go over-the-counter, attention to their in-store presentation is critical. Macco Adhesives Cleans Up Display Presentation Community Coffee Display Delivers Vacuum-Fresh Product 1997 P-O-P Trends Report: Marketer Survey Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required. 1997 P-O-P Trends Report: Retailer Survey Stores demand they be heard in development of P-O-P programs Chanel Carousel Intros New Foundation Schweppes' Holiday Racks Stress Effervescence Austin Innovations Moves Into 'Limelight' Quaker Bagel Kiosk Makes Grocery Debut Frito-Lay Introduces Mobile Merchandiser for Foodservice Operators Leslie-Locke Revamps Packaging, P-O-P Flexibility, Tactility Focus of Many Hardware Product Introductions First Previous 194 195 196 197 198 Next Last
