Category Management

Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them.

Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness

Survey Finds Relevance in Deciding Planograms, Product Assortment and Space Allocation

The beverage market is growing in diversity and marketers are depending on P-O-P to help define categories, enhance brand images and establish credibility