The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales Building Private Label Brands Putting the Pieces Together at the Point of Sale Leading Category Captains Documenting the "Business Value" of New Packaging Innovations Using Context Effects to Influence Choice Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them. Enhancing Category Price Image Without Lowering Prices: A Manufacturer's Role Maytag Survey Helps Fine-Tune P-O-P Selection Blitz Power Center Breaks New Ground Growing Naturally Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness First Previous 190 191 192 193 194 Next Last
