Category Management

An appeals court upholds a lower court ruling, which found that U.S. Tobacco had used its status as category captain in the moist snuff market to unfairly hinder competition.

Increasing the likelihood of new product success

Study yields information about aspects of in-store merchandising most likely to drive new-product sales

Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them.