Conference Debrief: WaWa Wants Trade Support Packaging for Club Stores How packaging demands exemplify marketing strategy at Costco and Sam's Club Conwood Co. v. U.S. Tobacco An appeals court upholds a lower court ruling, which found that U.S. Tobacco had used its status as category captain in the moist snuff market to unfairly hinder competition. The Package is the Product Increasing the likelihood of new product success Research Insights to Improve Point-of-Sale Marketing The Impact of Displays on Product Launches Study yields information about aspects of in-store merchandising most likely to drive new-product sales Building Private Label Brands Putting the Pieces Together at the Point of Sale Leading Category Captains Documenting the "Business Value" of New Packaging Innovations First Previous 190 191 192 193 194 Next Last
