Tracking the Merchandising Effectiveness of Consumer Promotions Wal-Mart's Bob Connolly on Effective Sales Promotion Planning Integrated Retailtainment Events In-Store Insight: Effectively Managing Merchandising Chaos Albertsons Revitalizes Vitamin Aisles Sanford Rewrites the Book on P-O-P Paper Mate brand strives for top-notch displays and pen planograms Kitchen Brands Cook Up Purchase Incentives The Squeeze is On Retailers are pushing marketers of beer, wine and liquor into tight retail spaces, forcing marketers to stir up innovative P-O-P and packaging to grab consumers. Hall of Fame Profile: Mary DaRif A Q&A with Mary DaRif, Sherwin-Williams Co. Whirlpool's Odor Remover Displays Provide Flexibility Drumhead 'Piggyback' Designed to Snare Additional Share for Evans Savvy Private-Label: Bigger Foe of National Brands Retailer brands compete harder as they learn category dynamics. "Premium private-label" is no longer an oxymoron. First Previous 153 154 155 156 157 Next Last
