Category Management

How Wal-Mart is changing the supermarket business and why it means more work for you

A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth.

In-store can learn from online about insights.

Five barriers to shopper marketing and how to address them

Packaged goods manufacturers focus on centralizing the in-store marketing supply chain to be more strategic, efficient

Goodyear rebrands with new tagline, philosophy and complete store look

Falling into a mess of clutter, the beauty industry goes back to basics of P-O-P