Best Practices: Retailers and Consumer Research Store Audits: Merchandising the Low-Carb Craze Shippers provided a quick fix for low-carb-conscious retailers A&P, Kraft Work the Perimeter Making A Case Diamond enters snack nut category with a shelf display that doubles as a shipper shelf U.S. Bev Plays Up Beach P-O-P Checking in on Wal-Mart P&G Makes Rite Aid a Blockbuster Offer Using Research to Guide P-O-P Decisions Using research to guide, assess and improve in-store marketing Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections Hall of Fame Profile: Laurie Houlihan A Q&A with Laurie M. Houlihan, L'Oreal Paris/USA Unilever Display Dishes Out Carb Options Line Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing First Previous 151 152 153 154 155 Next Last