Category Management

Findings from a recent report on inflation found that nearly half of Americans feel like they can't afford their previous lifestyle and 76% have changed how they buy food.

The Revlon-owned beauty brand has expanded its partnership with Ulta Beauty to include an in-store assortment, coupled with a new sampling and loyalty program.

There are key elements brands should have to see higher revenue at the retail giant, according to Bobsled Marketing and Stratably.

Path to Purchase Institute and Retail Leader teamed with Vizit on a research report examining the challenges and opportunities in creating visually engaging experiences for the online consumer.

Five reasons you should join us in Chicago this fall for our flagship event.

A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.

Thought leaders from select Path to Purchase Institute partners give voice to the "Member Perspective." This time, hear from T&G Global's Jen Lessner.

CitrusAd’s API attracts retailer partners and enables brands and agencies to manage national retail media campaigns from a single source.

Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023.

As a lead-up to the Path to Purchase Institute's Retail Media Summit, Skai's Nich Weinheimer discusses retail media budget allocation and measurement.

Jason Goldberg, chief commerce strategy officer, Publicis Group, discusses retail media measurement, budgeting and the not-so-endless shelf. 

Publicis Group's Jason Goldberg discusses retail media measurement, budgeting and the not-so-endless shelf.