CitrusAd Unveils GroceryOne Retail Media Hub CitrusAd’s API attracts retailer partners and enables brands and agencies to manage national retail media campaigns from a single source. NielsenIQ, GfK to Merge Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023. Budget Allocation Isn’t the Issue, It’s Measurement As a lead-up to the Path to Purchase Institute's Retail Media Summit, Skai's Nich Weinheimer discusses retail media budget allocation and measurement. The Future of Retail Media Networks Jason Goldberg, chief commerce strategy officer, Publicis Group, discusses retail media measurement, budgeting and the not-so-endless shelf. The Future of Retail Media Networks Publicis Group's Jason Goldberg discusses retail media measurement, budgeting and the not-so-endless shelf. Report: How Brands Should Allocate Media Budgets Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers. Versed Expands Its Brick-and-Mortar Reach to Walmart Three Retail Media Takeaways Learning Labs Now Accessible On Demand The Path to ‘Purpose’ - Part 1 First Previous 16 17 18 19 20 Next Last
