Shopper Marketing ROI: Benchmarking What Works Data from more than 8,600 shopper marketing programs uncovers best practices to improve program performance and ROI Uncovering Shopper Insights with the Resources You Have Knowing what to ask of and expect from third-party providers is key Nestle Improves on Lack of Execution Works with Quri to identify problems in-store and get them corrected Big Challenges to Big Data's Promise: Part 2 From Big Data Promise to Shopper Marketing Success: Part 1 Expo Preview: Q&A with Christopher Brace Location-Based Shopper Analytics Like Google Analytics and Amazon online, location-based service providers work to help improve and personalize the shopping experience So-Lo-Mo Spotlight: Jelmar's CLR Safeway Hires New CIO Harnessing Big Data Players in the shopper space ultimately challenged with overlaying POS and syndicated data with lifestyle data First Previous 33 34 35 36 37 Next Last
