2015 Guide to Providers: Retail & Shopper Insights Inside Insights, Part 2: New Tools for the Team Everyone is contributing as new shopper data sources drive more robust work In-Store Marketing Effectiveness: Allocating Investments and Managing Insights for Improved Performance An industry report written by the Institute in collaboration with Menasha Expo Preview: Closing the Loop via Digital Marketing Technologies Inside Insights, Part 1: Aligning Research for Shopper Marketing Success It's a brave new world as marketing researchers take a fresh approach with shoppers at the core. Data-Driven Shopper Marketing, Part 2: Gaining a 360-Degree Shopper View Shopper Marketing ROI: Benchmarking What Works Data from more than 8,600 shopper marketing programs uncovers best practices to improve program performance and ROI Uncovering Shopper Insights with the Resources You Have Knowing what to ask of and expect from third-party providers is key Nestle Improves on Lack of Execution Works with Quri to identify problems in-store and get them corrected Big Challenges to Big Data's Promise: Part 2 First Previous 32 33 34 35 36 Next Last
