Nielsen Acquires Analytics Firm Walmart to Share Sales Data 'Neuro' Caution As big brands dabble in neuromarketing, the 'science' they are using provides data that requires interpretation Staples Taps New CIO The Hub: Mind the Gap Data analysis closes the chasm between brand messages and shopper behavior. Nielsen Acquires NeuroFocus Re-Learning to Fly Office Depot Makes Austrian Permanent Shopper & CatMan: Let's Play Nice As these two disciplines evolve, brand marketers devise management structures to align the work Banfi App Eases Wine Selection Wine app promoted in-store with on-pack messaging First Previous 36 37 38 39 40 Next Last
