Business Intelligence (BI)

Snipp Interactive created an infographic spotlighting key areas of shopper marketing that are being impacted by AI and examples of companies innovating in these areas.

Survey findings showcase how key trends such as personalization and privacy are impacting U.S. consumer behavior during online shopping.

Former chief operating officer Rahul Choraria succeeds co-founder Sandeep Kella, who now leads the board of directors alongside two new members.

7-Eleven's retailer media network uses first-party data from its loyalty programs to deliver targeted messages.

With retail media accounting for 1-in-5 digital ad dollars spent in Canada in 2023, Loblaw that same year launched its own retailer media network, Advance powered by Loblaw.

Albertsons Media Collective taps in to purchase data from more than 100 million shoppers across the country, including more than 30 million members of the company’s loyalty program.

Target's retailer media network taps in to purchase data from the mass merchant's 30 million weekly in-store shoppers — plus even more shoppers online.

Clinch shares tactics for collaborating on dynamic creative optimization for efficiency and campaign success.

P2PI curates need-to-know retail media intel, terms and definitions.

The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.