With retail media accounting for 1-in-5 digital ad dollars spent in Canada in 2023, Loblaw that same year launched its own retailer media network, Advance powered by Loblaw.
Albertsons Media Collective taps in to purchase data from more than 100 million shoppers across the country, including more than 30 million members of the company’s loyalty program.
Target's retailer media network taps in to purchase data from the mass merchant's 30 million weekly in-store shoppers — plus even more shoppers online.
The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.
Goodway Group and the Path to Purchase Institute aimed to better understand and unpack the perception of retail media networks across the ecosystem’s key players: brands, retailers and agency partners, writes Goodway Group's Angela Myers.
This proprietary research shares insights on how commerce marketers are approaching future investments, their retail media mix, measurement and much more.
Created in partnership with Publicis Groupe’s Epsilon, the U.K. retailer’s platform allows brands to create and manage campaigns, including via banner and sponsored product ads.
