An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc. Pepsi Sings Blue with New Launch Kraft Cross-Promotes Beer, Snacks Hawaiian Punch Goes Urban Snapple's Cold-blooded Cooler Displays A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Beer Shopper & Consumer Insights Korbel Aims Wedding Promotion at Men Another Round From Miller Miller, Allied Domecq partner for malternative launches Jacob's Creek Spices Up Retail With Promo Crunch Time Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend. Heineken Keeps the Party Going With P-O-P First Previous 400 401 402 403 404 Next Last
