Drugstore P-O-P: A Dose of Convenience To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike. A-B Goes Upscale with Bacardi Silver Dr Pepper Spins Merchandising Web Guinness Launches "Seriously Easy Going" Malibu Rum Campaign Future Brands Rolls Out Knob Creek Back-bar Glorifiers Allied Domecq Serves Up Sexy Canadian Club Promos Whisky-drinkin' women ... Jim Beam Promo Has a Certain Glow NBA Scores with New Retail Partners Edison Light Beer Aims for the Heavy Hitters 7 UP Exposes Godfrey at Retail .. UP yours! ... really Kraft, Coca-Cola Reunite for 'Emeril' Super Bowl Promotion Beverage P-O-P Makes a Splash Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands. First Previous 402 403 404 405 406 Next Last
