The ChiperAds platform allows brands to leverage first-party data and advanced advertising tools that can help suppliers penetrate accounts they’re not in and grow sales with existing accounts through targeted digital campaigns.
The Path to Purchase Institute is proud to reveal the top 25 commerce marketers pioneering retail media through our inaugural Retail Media Awards program.
The partners are celebrating one year of Mtn Dew Purple Thunder with a 33-stop "Thunderversary tour" featuring in-store events, live music and giveaways.
The Texas grocer will continue updating its c-store footprint with "Fresh Bites" branding, and many stores will include H-E-B's True Texas Tacos restaurant.
Crooked Beverage is celebrating the state’s first legal 4/20 — the cannabis-oriented celebration that takes place annually on April 20 — with new programs and expanded technology to drive awareness and education.
The Microsoft and Verizon-funded digital merchandising platform helps CPGs target shoppers with in-store ads based on pre-planned holidays and real-time events.
This year marks Bob Waibel’s 45th year in the industry, having spent time on both the CPG and agency sides of the business. He is the senior director of commerce marketing at Conagra Brands.
