Beverages

Mondelez's breakfast biscuit brand leveraged a morning staple, coffee, to engage consumers and award a hidden offer through a custom-built microsite.

The exclusive partnership agreement with DS Smith represents an extension of existing services with a commitment to new projects, including reducing materials and increasing recyclability.

The Path to Purchase Institute's latest proprietary consumer research examines how the BevAlc shopper journey has evolved post pandemic for the second consecutive year in 2023.

This year's inductees are executives from CVS Health, Mattel and Treasury Wine Estates.

We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.

The 2023 program included a sweepstakes and a life-size "Carl the Great Bratsgiver" cutout in stores.

Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.

An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

The Asian-American grocery store in Chicago leverages neon signs throughout.

Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.

Tata Consumer Products’ Tetley supported its expanded retail distribution and the launch of an Irish breakfast premium black tea by partnering with Ripple Street to make the product part of St. Patrick’s Day celebrations.

The retailer is positioning its All in Motion private label as a way to help shoppers improve their physical and mental health for 2024.