Haggar's Integrated Campaign 'Expands' Sales Reach Best Buy Uses In-Store TV to Reach Computer Customers Wal-Mart "Store Ready Displays" Specifications Excerpts from Wal-Mart's Display Specs Guide Trying Promotes Buying The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P Kraft Launches Interactive Display for Kool-Aid Logitech Endcap Wins Display of the Year OMA Award Black & Decker Project Place Nabs Display of the Year Award in OMA Competition Wal-Mart Springs into Events Brands provide special "retailtainment" activity P-O-P Helps Launch Bang & Olufsen's $20,000 TV Watkins Isn't Cooling Its Jets With Hot Tub P-O-P First Previous 78 79 80 81 82 Next Last