Audio/Visual (AV)

It's easy to be tempted by gizmos and gadgets, but how do you decide which, if any, to use in-store?

Depends on the item, the circumstances, and who you need to protect it from, experts say

Networked through broadband or Wi-Fi connection

Viewers interact with content to receive product information

Phone number on P-O-P lets consumers ring soccer star David Beckham